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The National Retail Federation (NRF) recently reported free shipping offers -- one of consumers' favorite holiday promotions -- will abound this holiday season, with nine in 10 retailers (92.5 percent) planning to offer the service this year. In addition, 56.3 percent of retailers upped their free shipping budgets "somewhat or significantly" over last year, in anticipation of increased online shopping volume.
This trend in free shipping is further exemplified by merchant participation in the fourth-annual Free Shipping Day, scheduled for Dec. 16. With just 42 days before offers go live, the online event has already registered over 750 merchants who will offer free shipping for the 24-hour period with delivery by Christmas Eve.
Major players who've already jumped on the bandwagon include Lands' End, JCPenney, Cabela's, Kohl's, Macy's, DSW, REI, Barnes & Noble and many more.
The numbers from 2010, coupled with the NRF's prediction that online sales will increase 2.8 percent over last year, suggest 2011 will likely be an even bigger record buster. More than 1,750 merchants participated last year, helping the event blow the doors off Black Friday by nearly $300 million in sales, for a total of $942 million in online sales. That single statistic earned Free Shipping Day 2010 a place in history as the third-heaviest day of online shopping ever.
Media coverage of the event has always been overwhelming, with mentions including such major outlets as CNN and news programs for FOX, ABC, NBC and CBS, as well as pieces in The New York Times, USA Today, Woman's Day and the New York Daily News, to name just a few.
Keep an eye out for future announcements, as Free Shipping Day continues to climb towards its goal of featuring over 2,000 participating merchants.
Free Shipping Day is a one-day shopping event during which participating merchants offer free shipping with delivery by Christmas Eve. Visit www.freeshippingday.com for more information.
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| http://www.freeshippingday.com/ HOLIDAY SHIPPING TIPS & SAVINGS EXPERT Kendal Perez kendal@freeshippingday.com |
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