Thursday, May 17, 2018

Taco Bell's® "Steal A Game, Steal A Taco"


Taco Bell's® "Steal A Game, Steal A Taco" Returns To The 2018 NBA Finals For A Three-Peat

Taco Bell teams up with the NBA to give all of America free tacos when a road team snags a win during the Finals.  IRVINE, Calif.May 17, 2018 /PRNewswire/ -- Attention taco and NBA fans alike, the NBA Finals presented by YouTube TV just got even better. The National Basketball Association (NBA) Finals return this month and Taco Bell's "Steal a Game, Steal a Taco" promotion returns with it, meaning a free Doritos® Locos Taco for all of America the first time that the road team "steals" a win from the home team during the Finals. So, whether you like Doritos® or dunks, "Steal a Game, Steal a Taco" gives you another reason to love the post-season. After all, Taco Bell knows that everyone gets behind tacos."The NBA Finals and Taco Bell are the perfect matchup, and we can't wait to once again raise the stakes of an already fierce competition by putting free Doritos® Locos Tacos for America on the line," said Marisa Thalberg, Global Chief Brand Officer, Taco Bell Corp. "This is the third time we've partnered with the NBA, and the power of our combined fanbase creates an exciting cultural moment around the Finals. We know one thing is for certain, everyone will be rooting for tacos."
Taco Bell's first "Steal a Game, Steal a Taco" appearance took place in 2016, when the Golden State Warriors won game four of the NBA Finals against the Cleveland Cavaliers. Last year, the promotion and rivalry continued when the Golden State Warriors and Cleveland Cavaliers met again in the 2017 NBA Finals, with the Warriors stealing game three in Cleveland. With Taco Bell looking to make another highlight-worthy assist this year, America will have to tune in to see which team will be gifting America free Doritos® Locos Tacos.
"While only one team can take home the trophy, fans everywhere will once again have an added opportunity to celebrate the Finals thanks to Taco Bell," said Kerry Tatlock, Head of Marketing Partnerships, NBA. "Back by popular demand, 'Steal a Game, Steal a Taco' adds another level of competition to the mix and unites fans to rally around something everyone can get behind – free tacos."
The 2018 NBA Finals start Thursday, May 31 on ABC. If the road team wins Game 1, Game 2 or Game 3, America will get a free Doritos® Locos Taco on Wednesday, June 13 from 2 p.m. to 6 p.m. (local time) at all participating U.S. Taco Bell locations, or if the road team wins Game 4, Game 5, Game 6 or Game 7, America will score a free Doritos® Locos Taco on Wednesday, June 20 from 2 p.m. to 6 p.m. (local time) at all participating U.S. Taco Bell locations, while supplies last. Limit one (1) free Doritos® Locos Taco per person in in the fifty (50) U.S. and the District of Columbia. Check out www.TacoBell.com/StealATaco for more information on how to receive a free Doritos® Locos Taco.
Taco Bell has historically also partnered with Major League Baseball (MLB) for the brand's "Steal a Base, Steal a Taco" campaigns in the 2007, 2008, 2012, 2015, 2016 and 2017 World Series.
Program Rules
Program rules can be found at www.TacoBell.com/StealATaco. 

Tuesday, May 15, 2018

White Castle® Celebrates National Slider Day

White Castle® Celebrates National Slider Day In Restaurants And Grocery Aisles Across The U.S.

On May 15, White Castle announces slider coupons for all Cravers and retail product expansion.

COLUMBUS, OhioMay 14, 2018/PRNewswire/ -- On May 15, White Castle invites Cravers to celebrate National Slider Day in restaurants and grocery aisles across the country. As the holiday's official sponsor, White Castle expects to give away thousands of free sliders in nearly 400 restaurants throughout the day. Cravers far and wide can also celebrate with a new line of microwaveable breakfast and veggie sliders, now available in frozen food aisles nationwide. "We created National Slider Day as an annual celebration for The Original Slider® and the loyal Cravers who have spent their time with us over the past 97 years," said Jamie Richardson, vice president at White Castle. "In addition to deals for our fans, we're taking it up a notch this year by increasing availability and variety for hungry fans all over to meet their Cravings any time of day."
Cravers can join the celebrations with friends and family though coupons distributed on National Slider Day. An exclusive in-restaurant offer for any free slider (excludes doubles and waffle sliders) and a small Coca-Cola Freestyle beverage will be shared via email and social media. Cravers visiting restaurants will be able to give back with the purchase of White Castle scented candle for $10, while supplies last, with 100% of the net proceeds going to Autism Speaks. A special coupon for email subscribers on May 15 will grant $1.00 off any four-pack or larger of frozen sliders in grocery aisles.
White Castle's new breakfast and vegan-friendly retail sliders add to a full line-up of microwaveable sliders, enjoyed in minutes. The newest breakfast options include four-packs of the Turkey Sausage, Egg White & Asiago Sliders featuring turkey patties from Butterball®; the Sausage, Egg and Ghost Pepper Cheese Sliders; and the Chorizo, Egg and Smoked Gouda Sliders. Cravers can also enjoy White Castle's popular vegetarian menu items at home with the addition of the four-pack Veggie Sliders and Black Bean Sliders to frozen food aisles, featuring Dr. Praeger's® slider patties.
In 1987, White Castle first launched its frozen Slider products, becoming the first fast-food restaurant to offer its menu items for preparation at home and allowing every home to become a Castle. Recently, the chain announced the expansion of its popular retail cheeseburger sliders into Walmart grocery stores across Canada.
"We pride ourselves in the variety of menu options our Cravers have to choose from, and we're always looking for new ways to reach more hungry fans," said Richardson. "We're really excited to further meet our customers anytime and anywhere with our new retail options and we hope everyone will have the opportunity to bite into a slider on National Slider Day."

For more information, or to find a restaurant or retail location near you, visit http://www.whitecastle.com. 

Monday, May 14, 2018

CRAFTSMAN® Tools Now Available



CRAFTSMAN® Tools Now Available At Lowe's Stores Nationwide And Lowes.com
  

CRAFTSMAN® Tools Now Available At Lowe's Stores Nationwide And Lowes.com

Initial CRAFTSMAN offering includes mechanics tool sets, storage and more




MOORESVILLE, N.C.May 14, 2018/PRNewswire/ -- Lowe's Companies, Inc. announced today that the wait is over and CRAFTSMAN products are now available for purchase. Just in time for Father's Day, select CRAFTSMAN mechanics tool sets, tool storage, garage organization, flashlights and pressure washers can now be purchased at Lowes.com/Craftsman and in Lowe's stores nationwide. "We are honored to be the new go-to destination of the iconic CRAFTSMAN brand and offer some of the highest quality tools, storage and outdoor power equipment in the industry," said Michael P. McDermott, Lowe's chief customer officer. "Lowe's and CRAFTSMAN have histories that span generations and are rooted in excellent customer service. Together we are making it easier than ever for customers to access the best tools and expert guidance they need to confidently tackle any home improvement project."
The initial CRAFTSMAN collection at Lowe's features full mechanics tool sets starting at $69.98, tool storage chests and drawer cabinets starting at $29.99 and garage organization separates starting at $79.99, along with other products. Later this year and in time for the holidays, a broad offering of CRAFTSMAN products will phase into stores including individual mechanics and hand tools, power tools and select outdoor power equipment.
"CRAFTSMAN is a brand that is built on pride. This relaunch celebrates our long-standing reputation of trust," said Allison Nicolaidis, chief marketing officer for Global Tools & Storage at Stanley Black & Decker. "We're eager to introduce new CRAFTSMAN products that can be relied on by generations to come."
CRAFTSMAN is known for its competitive warranties which will also be honored at Lowe's, providing customers a guarantee promise. If customers have questions about the warranty, they are encouraged to call CRAFTSMAN's Customer Care Hotline at 888-331-4569.

Amtrak Refreshes Interiors of Acela Express Trains

Amtrak Refreshes Interiors of Acela Express Trains

Updates will provide a more modern, comfortable customer experience. WASHINGTONMay 14, 2018/PRNewswire-USNewswire/ -- Amtrak is investing in an extensive refresh of its train interiors on the entire Acela Express fleet, which travels along the Northeast Corridor (NEC) between Boston and Washington, DC, aimed at introducing a more modern and comfortable customer experience. "Customers expect a premium experience when they board an Acela Express train, and these updated interior features will provide a more comfortable, refreshed look and feel – whether you want to relax, move about freely, work or play," said Amtrak CEO and President Richard Anderson.
The Acela Express refresh is a 14-month program for all of its 20 trainsets, which includes 100 Amtrak cars and 6,080 total seats. Each trainset will be refreshed individually with new cushions and covers for all business class and first-class seats, new carpet for the aisle runner and a deep clean. The total investment is valued at more than $4 million.
The refresh will take just over a year to complete and customers can expect a progression of upgrades during that time, with this approximate delivery schedule:
  • May 2018The first trainset will be refreshed and returned into revenue service;
  • June 2018The second trainset will be refreshed and returned into revenue service
  • June 2018 - July 2019One trainset will be refreshed every three weeks.
Amtrak schedules will not change due to the refresh. The refresh will occur in advance of the debut of the next generation Acela trainsets Amtrak announced in August 2016, which will provide 40 percent more trains, one-third more passenger seats with the same personal space and high-end comfort, more service, better amenities and a smoother ride. The first trainset prototype will be ready for testing in 2019, and will enter revenue service in early 2021. All trainsets in the current fleet will be retired in early 2022.
Materials from the existing Acela cushions and covers will be reused, recycled and turned into carpet padding, while the leather will be upcycled and converted into handbags, wallets and other consumer goods.

Links


Friday, May 11, 2018

AARP Response to President Trump's Speech



AARP Response to President Trump's Speech on Prescription Drug Prices

Solutions must address drug prices set by pharmaceutical companies. WASHINGTON, May 11, 2018 /PRNewswire-USNewswire/ -- AARP Executive Vice President and Chief Advocacy & Engagement Officer Nancy LeaMond released the following statement in response to President Trump's address today on prescription drug prices:  
"AARP is encouraged that the President is focusing attention on lowering prescription drug prices. Poll after poll shows the vast majority of Americans, across the political spectrum, are demanding action from Congress to address this problem.
"There is no justifiable reason for Americans to pay the highest prescription drug prices in the world. High-priced drugs hurt everyone, and seniors, who on average take 4.5 medications a month, are particularly vulnerable.
"We welcome a broad look across the entire drug supply chain to find ways to help drive down drug prices. AARP also strongly believes that it is critical that any proposals to lower prescription drug costs don't simply shift the costs around in the health care system without addressing the root problem: the prices set by pharmaceutical companies. 
"AARP has long supported a number of proposals that could help lower drug prices. These include allowing the Secretary of Health and Human Services to negotiate lower drug prices on behalf of millions of Medicare beneficiaries, allowing for the safe importation of lower-priced drugs, reducing the length of market exclusivity for high-priced biologic drugs, prohibiting pay-for-delay deals between brand and generic drug companies, and demanding greater transparency in prescription drug pricing.
"On behalf of our 38 million members and their families, AARP looks forward to working with the Administration and Congress to identify and implement workable solutions that will help lower prescription drug prices and their ultimate costs to patients, taxpayers, and the overall health care system."

Thursday, May 10, 2018

TELEMUNDO ANNOUNCES WALL-TO- WALL ROYAL WEDDING

TELEMUNDO ANNOUNCES WALL-TO- WALL ROYAL WEDDING COVERAGE ON SATURDAY, MAY 19 FOLLOWED BY THE “AL ROJO VIVO” SPECIAL “MEGAN Y HARRY, LA BODA REAL”

Emmy-award winning host and journalist María Celeste Arrarás will lead the most complete coverage of the Royal Wedding on Spanish-language television, featuring exclusive access to expert royal-watchers, friends of the Royal Family and correspondents in the UK and Rosarito, Mexico, home of the future princess’s father.

Miami –May 10, 2018- Telemundo announced its coverage of the Royal Wedding with wall-to-wall live programming on Saturday, May 19 starting at 5 AM ET/2 PT followed by “Megan y Harry, La Boda Real,” an “Al Rojo Vivo” special airing on primetime at 10 PM ET/9 CT. Emmy-award winning anchor and journalist María Celeste Arrarás will lead the coverage, produced in collaboration with NBC and featuring conversations with experts, friends of the Royal Family, and correspondents in Windsor, London and Rosarito, the Mexican town where the father of the future princess lives.
“I’ve had the opportunity to cover several royal weddings, but none like this. Megan and Harry’s wedding actually has the Cinderella factor: It’s like a fairy tale,” María Celeste commented. “We’ll watch as a young actress from Los Angeles sees her dreams come true and becomes the first British princess born in the United States.”
María Celeste and “Al Rojo Vivo” correspondents Rodner Figueroa, Nicole Suárez and Enrique “Quique” Usales will report from Windsor Palace, the site of the Royal Wedding, as well as from London and other places in the United Kingdom to document the couple’s journey and the reaction of the British public. They’ll consult with expert royal-watchers, friends of the Royal Family and fashion commentators to produce the most complete coverage of this eagerly awaited event on US Spanish-language television.


Wednesday, May 9, 2018

J. Cole Announces North American KOD Tour

J. Cole Announces North American KOD Tour With Special Guest Young Thug

TICKETS ON SALE TO GENERAL PUBLIC STARTING SATURDAY, MAY 12 AT WWW.DREAMVILLE.COM
SANTA MONICA, Calif.May 8, 2018/PRNewswire/ -- J. Cole has announced that he'll embark on a 34-date tour in support of his chart-topping new album KOD, with special guest Young ThugProduced by Live Nation, the tour will kick off in Miami, FL on August 9 and make stops across North America including AtlantaChicagoNew York
Los Angeles and more, before wrapping in Boston, MA on October 10. See below for J. Cole's full itinerary.  Released via Dreamville with distribution through Roc Nation /Interscope Records, KOD arrived on April 20 and debuted at #1 on the Billboard 200, marking J. Cole's fifth consecutive #1 on the chart. Along with scoring the biggest streaming week for an album so far in 2018, KOD has earned the third-biggest streaming week for an album in all of chart history. The tour will be a can't miss outing for fans of the highly praised and much discussed album.
Tickets for the KOD tour go on sale to the general public beginning Saturday, May 12 at 10 a.m. local time at www.dreamville.com and LiveNation.com.
American Express® Card Members can purchase tickets before the general public beginning Tuesday, May 8 at 10 a.m. through Friday, May 11 at 10 p.m.
In addition, there will be a Spotify pre-sale beginning Friday, May 11 at 10 a.m.local time and continuing through 10 p.m. that day.
Fans will also have the opportunity to gain early access to ticket pre-sales, beginning Friday, May 11 at 10 a.m. EST, through purchase of KOD bundles at http://smarturl.it/KODStore.
J. Cole KOD Tour Dates:
Aug 9 - Miami, FL - AmericanAirlines Arena
Aug 11 - Tampa, FL - Amelia Arena
Aug 12 - Atlanta, GA - Infinite Energy Center*
Aug 14 - New Orleans, LA - Smoothie King Center
Aug 15 - Houston, TX - Toyota Center
Aug 17 - San Antonio, TX - AT&T Center
Aug 18  - Dallas, TX - American Airlines Center
Aug 21 - Phoenix, AZ - Talking Stick Resort Arena*
Aug 22 - San Diego, CA - Viejas Arena at Aztec Bowl SDSU
Aug 24 - Los Angeles, CA - Staples Center
Aug 29 - Oakland, CA - Oracle Arena
Sep 2 - Boise, ID - Taco Bell Arena
Sep 4 - Sacramento, CA - Golden 1 Center
Sep 5 - Anaheim, CA - Honda Center
Sep 7 - Las Vegas, NV - T-Mobile Arena
Sep 8 - Salt Lake City, UT - Vivint Smart Home Arena
Sep 10 - Denver, CO - Pepsi Center
Sept 12 - Little Rock, AR - Verizon Arena*
Sep 13 - Birmingham, AL – Legacy Arena at The BJCC
Sep 17 - Nashville, TN - Bridgestone Arena
Sep 18 - Kansas City, MO - Sprint Center
Sep 19 - Minneapolis, MN - Target Center
Sep 21 - Detroit, MI - Little Caesar's Arena
Sep 22 - Chicago, IL - Allstate Arena
Sep 23 - Columbus, OH – Schottenstein Center
Sep 25 - Buffalo, NY - KeyBank Center
Sep 26 - Hartford, CT - XL Center
Sep 28 - University Park, PA - Bryce Jordan Center
Oct 1 - New York, NY - Madison Square Garden*
Oct 4 - Toronto - Air Canada Centre
Oct 5 - Montreal - Bell Centre
Oct 6 - Philadelphia, PA - Wells Fargo Center
Oct 8 - Washington, DC - Capital One Arena*
Oct 10 - Boston, MA - TD Garden
*Young Thug not performing
The fifth studio album from J. Cole, KOD follows his critically acclaimed, platinum-selling 2016 album 4 Your Eyez Only. In the week ending April 26KOD sold 397kequivalent album units, while its songs amassed 322 million audio streams. That makes J. Cole only the third artist in history to surpass 300 million audio streams in its debut week—an achievement that's especially remarkable considering that KOD only contains 12 songs.
North Carolina native, J. Cole was the first artist signed to Jay-Z's Roc Nation label, which released his official debut Cole World: The Sideline Story in 2011. To date, he's received five Grammy Award nominations, including Best New Artist and Best Rap Album (for 2014's 2014 Forest Hills Drive). Arriving in December 20164 Your Eyez Only debuted at #1 on the Billboard 200 and gained acclaim from outlets like the New York Times(who praised it as "spartan but sumptuous, emotionally acute but plain-spoken…one of the year's most finely drawn [albums]"). 4 Your Eyez Only was J. Cole's first release for Dreamville, the label he launched in 2007. Like all of J. Cole's first four albums, it's certified platinum.
Young Thug is a rapper and fashion icon who defies borders. He has close to 11 million monthly listeners on Spotify and his projects are critically acclaimed (4 received scores of 8 or higher on Pitchfork). Thug recently released his mixtape Super Slimy with Future and scored his first Billboard No. 1 on Camila Cabello's 'Havana'.
For more about J. Cole:
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit www.livenationentertainment.com.
SOURCE Live Nation Entertainment

Related Links


Thursday, May 3, 2018

Bacardi Announces Annual Good Spirited Awards


Bacardi Announces Annual Good Spirited Awards for Environmental Sustainability Gains

Winners reduced emissions, water use, energy, and increased recycling and savings.

HAMILTON, BermudaMay 3, 2018/PRNewswire/ -- While we're all winners when sustainability becomes the norm, Bacardi announced its internal winners of its 4th Annual Bacardi Good Spirited awards. Employees, teams, and facilities received recognition for their substantial environmental achievements within five different award categories. From upcycled glassware in Australia to engineering feats in Puerto Rico, and continued efforts to popularize the Bacardi No Straws campaign, among other initiatives, the winners produced considerable achievements for the environment, brand recognition, and savings.

"Our Good Spirited environmental sustainability initiative is the backbone of our efforts to improve the environmental sustainability of the communities where we work and live," says Rick Wilson, senior vice president of Corporate Responsibility for Bacardi. "All of our initiatives demonstrate our commitment to a more sustainable environment as our colleagues lead the way to a cleaner and more collaborative future."
The awards acknowledge activities that took place between April 1, 2017 and March 31, 2018. The efforts provide Bacardi with long-term improvements across operations, packaging, and responsible sourcing and help drive the company's global infrastructure closer to its goal to reach a net-zero impact—to put back into the environment at least as much as it takes away.
The FY18 Bacardi Good Spirited Award winners are:
Cataño, Puerto Rico - Production Facility - Winner: The largest premium rum facility in the world redesigned distillation columns, reconfigured the barrel conditioning process, and upped its steam recapturing process to significantly reduce water usage. The BACARDÍ® rum facility reuses 100 percent of its condensate within the distillery, which saves an incredible 35,000 gallons of water a day. Along the same lines, a new barrel conditioning process reduced spills and water waste, which produces a savings of 768,000 gallons of water per year. The plant also now recaptures 95 percent of the steam it generates during distillation (up from 60 percent) to produce clean energy, reducing the need for heavy oil consumption.
Arandas, Jalisco, Mexico – Production Facility - Honorable Mention (tie): The Tequila CAZADORES® facility maintained its zero-waste-to-landfill status as it continues to reuse and recycle all waste. In addition, the facility secured PROFEPA Clean Industry Status certification for its best-in-class legal compliance, safety, and environmental practices.
JDSL Distilleries - Production Facility - Honorable Mention (tie): Over a five-year period, the single malt distilleries of John Dewar & Sons Limited – ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, MACDUFF®, ROYAL BRACKLA® – reduced water use by 16 percent. The efforts include automation of cooling water systems in still houses, reduction in water used in cleaning procedures, and the installation of additional water meters. These new methods help lessen water needs from local rivers, burns, and springs.
42BELOW® - New Brand Innovation or Activity - Winner: The vodka brand "upcycled" empty bottles to make highball glasses and eco-friendly planters, saving 2,200 bottles from landfills. To accompany the highball glasses, 20,000 branded metal straws made their way to eco-conscious bar and restaurant partners in support of the Bacardi No Straws campaign. In addition, to encourage festival goers to do their part with regard to the environment, the brand initiated a Festival Keep Cup buy-back program during the three-day festival, which saved more than 4,000 cups from garbage cans over the previous year.
BOMBAY SAPPHIRE® Distillery at Laverstoke Mill - New Brand Innovation or Activity - Honorable Mention (tie): BOMBAY SAPPHIRE launched a new cocktail from the "fruits of its labor." The brand's winter cocktail was a cordial, aptly named "Green." The drink, created from citrus fruit and husk discards from the distillery, features BOMBAYSAPPHIRE & MARTINI® Extra Dry vermouth and the in-house, homemade, upcycled citrus cordial, topped off with soda water.
China MARTINI® - New Brand Innovation or Activity - Honorable Mention (tie): To honor the more than 150-year heritage of the MARTINI brand, and reduce the China MARTINI glass weight, the brand received a makeover with a new, rounder bottle shape and look. The glass bottle is more than 30 percent lighter and significantly reduces the brand's greenhouse gas emissions to the tune of 40 tons of CO2less each year or the equivalent of taking 14 cars off the road annually.
Bacardi España, Barcelona - Sustainable Office - Winner: The Spain team stepped out of the past and into the future with a move to a new, sustainable office in Barcelona that reduces environmental impacts while addressing the health of employees. The new facility, designed with eco-conscious materials, offers employees a workspace that promotes well-being. Each team member received their very own Fitbit® after the move to help increase health and activity awareness and the office launched an in-house app to educate and promote healthy eating habits and physical activities.
Pessione, Italy - Sustainable Office - Honorable Mention: During the 2017 Gin Day trade show, the Pessione office, which represented BOMBAY SAPPHIRE at a booth, collected more than 50kg of discarded lemon halves from the trade show bars, distilled them, and used the extracted oils to make 90 jars of BOMBAYSAPPHIRE Recycled Lemon Eco Soap to gift to area bars and increase environmental awareness.
Scott Franklin - Green Champion - Winner: Scott Franklin, East Region Director for ANGEL'S ENVY®, is known for his steadfast efforts on behalf of the Bacardi No Straws initiative. During every meeting Scott holds, he ensures the basic principles of the No Straws campaign is a central point as he takes time to educate and spread the word on how simply forgoing plastic straws can have huge environmental impacts.
Frank Tagliarini - Green Champion - Honorable Mention: Frank Tagliarini, Environment, Health & Safety Manager at Bacardi Bottling Corporation in Jacksonville, Florida, is a hands-on master of sustainability. In addition to fun employee engagement initiatives, he pioneered the facility's single-stream recycling program and facilitated a partnership with the BACARDÍ rum cardboard shipper and case supplier to collect and reuse all packing materials.
Bacardi Tultitlán-FISAC - Partnership - Winner: The Bacardi Tultitlán-FISAC partnership, together with the Social Research Foundation, collects waste from bars and restaurants in popular tourist areas in Mexico. FISAC is a responsible drinking organization comprised of companies that produce and sell alcohol beverages. Initiated in January 2018, the program established 45 points of waste recollection from 56 bars and restaurants. Through the collection efforts thus far, 130 tons of glass, 45 tons of cardboard, 4.5 tons of PET and 0.8 tons of aluminum have been recycled.
Bacardi-HMS Host – Partnership - Honorable Mention (tie): HMS Host, the airport and travel dining concessions company, partnered with Bacardi to promote the BACARDÍ rum eco-conscious No Straws drink campaign at 360 locations across the world. HMS Host locations serve the BACARDÍ Wildberry Mojito and GREY GOOSE® Cucumber Mint Lemonade "strawless."
Meyrin-AIESEC - Partnership - Honorable Mention (tie): The botanicals team in Meyrin, Switzerland, partnered with international NGO AIESEC to help a Ghana village in West Africa learn to farm grains of paradise and become sustainable and farm responsibly. The new plants are thriving, and the village is operating well with school and nutrition available and no child labor. With the help of AIESEC, the village will be able to independently choose whether to organize as a cooperative or a direct supplier for BOMBAY SAPPHIRE gin and now has the skills to farm additional botanicals and crops.
While there were many award submissions, these award recipients represent the top campaigns worldwide that produced the most reductions and savings and generated the largest environmental impacts. The Bacardi Good Spirited initiative has challenged and inspired Bacardi employees to find new ways to take care of the environment and our communities. 
"Conservation is a collaboration that starts with personal responsibility," adds Wilson. "This is part of our longstanding Bacardi corporate culture—it's something I'm very proud of when I see the drive our employees have to innovate and create new ways to solve ongoing issues for our planet and its people."
Since 2006, when Bacardi began tracking its global impact on the environment, it has improved water use efficiency by 50 percent and reduced GHG intensity by 57 percent. Building on current programs and efficiencies that reduce its environmental impacts, the Bacardi Limited "Good Spirited" environmental sustainability program sets specific goals in Responsible Sourcing, Global Packaging, and Operational Efficiencies in reducing greenhouse gas emissions and water use to help the company reach its vision of a net zero impact.
To learn more about Bacardi Limited and its "Good Spirited: Building a Sustainable Future" environmental initiative across the entire Bacardi family of premium spirits and wine brands, visit http://www.bacardilimited.com/good-spirited.

Google News - Top Stories

PAYPAL

Official PayPal Seal