Thursday, April 21, 2011

Junk Food Originals Launch at Colette

LOS ANGELES - April 20, 2011 - Junk Food, the original vintage t-shirt company and celebrity favorite, is going to be launching its newest Junk Food Originals collection exclusively at Colette in Paris on May 9, 2011, in collaboration with Coca-Cola to commemorate the beverage company’s 125th anniversary.  The collection, which is a tribute to original t-shirts from the 1950s, feature authentic luxuriously soft jersey fabrics, ladder stitch detailing, aged dye and wash processing, hand-done vintage graphics, and relaxed stylish fits.  “The t-shirt as a sportswear piece was born out of rebellious style and irreverent self-expression,” says Andrei Najjar, Vice President of Marketing.  “Where better to launch this than Colette – a fashion powerhouse of all things cool – and with Coca-Cola, an American icon.”

The collection, which will be distributed in premium boutiques and department stores throughout the world beginning in June, will retail from $45-100.  The collection can be found at www.junkfoodclothing.com.

About Junk Food:
Junk Food came onto the scene in 1998 as the original vintage t-shirt company, creating and forever changing the premium t-shirt market.  Known for its soft, comfy fabrics and witty art, Junk Food is a celebrity favorite carried throughout the top stores throughout the world.  A fully-owned subsidiary of Delta Apparel Inc. (AMEX: DLA), Junk Food is a licensing powerhouse with distribution rights to over 80 pop-culture properties across multiple categories including rock & roll, characters, movies, sports, and foods.

About Coca Cola’s 125th Anniversary:
To commemorate Coca-Cola’s 125th Anniversary, Coke has partnered with an arsenal of leading lifestyle partners to curate products of happiness.  The product will highlight moments in history that have brought smiles to peoples’ faces in art, fashion, entertainment, and home.  In-store displays and event programming will feature lifestyle products from various Coca-Cola partners, including Jack Spade, Junk Food, Emeco, and Assouline.  The initiative, which launched during Milan Fashion Week, will continue through the balance of 2011.
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For more information, please contact press@michelemariepr.com

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