Saturday, April 23, 2011

"Their Eyes Were Dry" in Theaters May 9th -- Special In-theater Event


            "The iconic photo of the Ma'alot Massacre. Tzipi Maimon-Bokris being saved, unknowingly by her own brother, after a grenade lands next to her once she jumps from the Netiv Meir school building in Ma'alot, Israel."  (1974)

"An Israeli soldier carrying a wounded girl to safety after the assault by terrorists on the Netiv Meir School in Ma'alot, Israel." (1974)

"Israeli soldiers helping a wounded girl to the ambulance after her rescue from the Netiv Meir School in Ma'alot, Israel." (1974)


“THEIR EYES WERE DRY” CINEMATIC EVENT
FEATURES DOCUMENTARY AND MOVING MUSICAL
PERFORMANCE BY WORLD RENOWNED CANTORS

NCM Fathom and The Machine Management Celebrate the
Courage of Children in Exclusive Nationwide Event on May 9

Centennial, Colo. – The compelling and powerful documentary “Their Eyes Were Dry” will be part of a special in-theater event that celebrates the lives and courage of heroic children when their innocence was held hostage by terrorists in 1974 in Israel during The Ma'alot Massacre. An Evening of Reflection and Song featuring “Their Eyes Were Dry” on Monday, May 9 at 7:00 p.m. local time will also include a pre-recorded musical performance by The Cantor’s Assembly with acclaimed cantor Alberto Mizrahi, commemorating Israel’s Independence Day and the 37th anniversary remembrance of these courageous children. Audiences will also hear from the Cantors as they reveal where they were and how this terrorist attack affected them.

Tickets for An Evening of Reflection and Song featuring “Their Eyes Were Dry” are available at participating box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, please visit the website (theaters and participants may be subject to change).

Presented by NCM Fathom and The Machine Management, in association with the Consulate General of Israel, Jewish Life Television and Stand With Us, An Evening of Reflection and Song featuring “Their Eyes Were Dry” Fathom event will be broadcast to nearly 200 movie theaters nationwide through NCM’s exclusive Digital Broadcast Network.

As a key part of the event, the mini-concert will showcase several of the nation’s top Cantors performing a series of songs relevant to Israeli Independence Day and the Ma’alot Massacre. The Cantors include Hazzan Alberto Mizrahi, Hazzan Jacob Mendelson, Hazzan David Propis, Hazzan Nathan Lam, Hazzan Faith Steinsnyder and Hazzan Rebecca Carmi. These Cantors were also featured in the recent “100 Voices: A Journey Home” in-theater event in September, directed and produced by Danny Gold and Matthew Asner.

Shot on location in Israel, “Their Eyes Were Dry” is directed by Brandon Assanti and brings to light what has come to be known as The Ma'alot Massacre, a historic event that took place on May 15, 1974. This special in-theater presentation offers a moving historical experience about three Palestinian terrorists, disguised as Israeli soldiers, who infiltrated the Lebanese border and stormed into an Israeli elementary school in Ma’alot where teachers and students were spending the night.

An Evening of Reflection and Song featuring ‘Their Eyes Were Dry’ will touch viewers of all cultures and generations as they experience the realities of terrorism and human nature in this moving documentary and celebrate these brave children during this special in-theater Fathom event,” said Dan Diamond, vice president of NCM Fathom.

About National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 170 Designated Market Areas® (49 of the top 50) and includes approximately 17,300 screens (16,000 digital). During 2010, over 675 million patrons attended movies shown in theaters currently included in NCM’s network (including Consolidated Theatres, Rave Cinemas and R/C Theatres). The NCM Fathom Events broadcast network is comprised of over 600 locations in 162 Designated Market Areas® (all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 43 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.5% interest in and is the managing member of National CineMedia LLC. For more information, visit www.nationalcinemedia.com or www.fathomevents.com.  (NCMI-F)



MEDIA CONTACTS:

Erik Stein / Sam Threadgill
Scoop Marketing for NCM Fathom
(818) 761-6100 begin_of_the_skype_highlighting            (818) 761-6100      end_of_the_skype_highlighting

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