Taco Bell's® "Steal A Game, Steal A Taco"

Taco Bell's® "Steal A Game, Steal A Taco" Returns To The 2018 NBA Finals For A Three-Peat

Taco Bell teams up with the NBA to give all of America free tacos when a road team snags a win during the Finals.  IRVINE, Calif., May 17, 2018 /PRNewswire/ -- Attention taco and NBA fans alike, the NBA Finals presented by YouTube TV just got even better. The National Basketball Association (NBA) Finals return this month and Taco Bell's "Steal a Game, Steal a Taco" promotion returns with it, meaning a free Doritos® Locos Taco for all of America the first time that the road team "steals" a win from the home team during the Finals. So, whether you like Doritos® or dunks, "Steal a Game, Steal a Taco" gives you another reason to love the post-season. After all, Taco Bell knows that everyone gets behind tacos."The NBA Finals and Taco Bell are the perfect matchup, and we can't wait to once again raise the stakes of an already fierce competition by putting free Doritos® Locos Tacos for America on the line," said Marisa Thalberg, Global Chief Brand Officer, Taco Bell Corp. "This is the third time we've partnered with the NBA, and the power of our combined fanbase creates an exciting cultural moment around the Finals. We know one thing is for certain, everyone will be rooting for tacos."

Taco Bell's first "Steal a Game, Steal a Taco" appearance took place in 2016, when the Golden State Warriors won game four of the NBA Finals against the Cleveland Cavaliers. Last year, the promotion and rivalry continued when the Golden State Warriors and Cleveland Cavaliers met again in the 2017 NBA Finals, with the Warriors stealing game three in Cleveland. With Taco Bell looking to make another highlight-worthy assist this year, America will have to tune in to see which team will be gifting America free Doritos® Locos Tacos.

"While only one team can take home the trophy, fans everywhere will once again have an added opportunity to celebrate the Finals thanks to Taco Bell," said Kerry Tatlock, Head of Marketing Partnerships, NBA. "Back by popular demand, 'Steal a Game, Steal a Taco' adds another level of competition to the mix and unites fans to rally around something everyone can get behind – free tacos."

The 2018 NBA Finals start Thursday, May 31 on ABC. If the road team wins Game 1, Game 2 or Game 3, America will get a free Doritos® Locos Taco on Wednesday, June 13 from 2 p.m. to 6 p.m. (local time) at all participating U.S. Taco Bell locations, or if the road team wins Game 4, Game 5, Game 6 or Game 7, America will score a free Doritos® Locos Taco on Wednesday, June 20 from 2 p.m. to 6 p.m. (local time) at all participating U.S. Taco Bell locations, while supplies last. Limit one (1) free Doritos® Locos Taco per person in in the fifty (50) U.S. and the District of Columbia. Check out www.TacoBell.com/StealATaco for more information on how to receive a free Doritos® Locos Taco.

Taco Bell has historically also partnered with Major League Baseball (MLB) for the brand's "Steal a Base, Steal a Taco" campaigns in the 2007, 2008, 2012, 2015, 2016 and 2017 World Series.

Program Rules

Program rules can be found at www.TacoBell.com/StealATaco. 

White Castle® Celebrates National Slider Day

White Castle® Celebrates National Slider Day In Restaurants And Grocery Aisles Across The U.S.

On May 15, White Castle announces slider coupons for all Cravers and retail product expansion.

COLUMBUS, Ohio, May 14, 2018/PRNewswire/ -- On May 15, White Castle invites Cravers to celebrate National Slider Day in restaurants and grocery aisles across the country. As the holiday's official sponsor, White Castle expects to give away thousands of free sliders in nearly 400 restaurants throughout the day. Cravers far and wide can also celebrate with a new line of microwaveable breakfast and veggie sliders, now available in frozen food aisles nationwide. "We created National Slider Day as an annual celebration for The Original Slider® and the loyal Cravers who have spent their time with us over the past 97 years," said Jamie Richardson, vice president at White Castle. "In addition to deals for our fans, we're taking it up a notch this year by increasing availability and variety for hungry fans all over to meet their Cravings any time of day."

Cravers can join the celebrations with friends and family though coupons distributed on National Slider Day. An exclusive in-restaurant offer for any free slider (excludes doubles and waffle sliders) and a small Coca-Cola Freestyle beverage will be shared via email and social media. Cravers visiting restaurants will be able to give back with the purchase of White Castle scented candle for $10, while supplies last, with 100% of the net proceeds going to Autism Speaks. A special coupon for email subscribers on May 15 will grant $1.00 off any four-pack or larger of frozen sliders in grocery aisles.

White Castle's new breakfast and vegan-friendly retail sliders add to a full line-up of microwaveable sliders, enjoyed in minutes. The newest breakfast options include four-packs of the Turkey Sausage, Egg White & Asiago Sliders featuring turkey patties from Butterball®; the Sausage, Egg and Ghost Pepper Cheese Sliders; and the Chorizo, Egg and Smoked Gouda Sliders. Cravers can also enjoy White Castle's popular vegetarian menu items at home with the addition of the four-pack Veggie Sliders and Black Bean Sliders to frozen food aisles, featuring Dr. Praeger's® slider patties.

In 1987, White Castle first launched its frozen Slider products, becoming the first fast-food restaurant to offer its menu items for preparation at home and allowing every home to become a Castle. Recently, the chain announced the expansion of its popular retail cheeseburger sliders into Walmart grocery stores across Canada.

"We pride ourselves in the variety of menu options our Cravers have to choose from, and we're always looking for new ways to reach more hungry fans," said Richardson. "We're really excited to further meet our customers anytime and anywhere with our new retail options and we hope everyone will have the opportunity to bite into a slider on National Slider Day."

For more information, or to find a restaurant or retail location near you, visit http://www.whitecastle.com.