UPPAbaby Teams Up with the 23rd Annual TODAY Holiday Toy Drive

UPPAbaby Teams Up with the 23rd Annual TODAY Holiday Toy Drive to Spread Joy & Give Back

HINGHAM, Mass., Dec. 7, 2016 /PRNewswire/ -- It's the most wonderful time of the year! For the sixth year, UPPAbaby proudly supports the TODAY Holiday Toy Drive as part of the UPPA Gives Back charitable giving program.

UPPAbaby Logo. (PRNewsFoto/UPPAbaby)

UPPAbaby is committed to ensuring safe transport for children by providing families in need essential items. This year the company is donating more than $150,000 worth of VISTA performance travel systems and G-LUXE travel strollers to the 23rd Annual TODAY Holiday Toy Drive. Over the past six years, UPPAbaby has donated more than $1 million worth of strollers, car seats and accessories to the TODAY Holiday Toy Drive, and a combined total of $1.3 million in gear nationally through charitable partnerships like the Good + Foundation, Safe Kids Worldwide and Room To Grow.

"Giving back is extremely important to everyone at UPPAbaby," says Lauren Monahan, UPPAbaby co-founder. "We created the UPPA Gives Back program to donate gear and make a direct impact for families who need it most."

For many families, the TODAY Holiday Toy Drive is the only source of gifts and necessities for the holidays. Since 1994, this charitable initiative has helped more than four million underprivileged children, distributing approximately $395 million in donations to more than 180 organizations nationwide and to U.S. military bases abroad. The TODAY Holiday Toy Drive is a project of the TODAY Show Charitable Foundation, Inc., a 501(c)(3) non-profit organization.

To support this worthy cause and help local communities nationwide please go to www.amazon.com/todayshow.

About UPPAbaby

The UPPAbaby mission is to make the smartest strollers, car seats and juvenile gear available: intuitively designed, stylish and sleek, with the features and functions new parents want—plus innovations they never knew were possible. UPPAbaby is committed to providing customer service that is as exceptional as the company's products. Founded in 2006, UPPAbaby is based in Massachusetts, U.S. with products available worldwide. For more information please visit UPPAbaby.com.