Atlanta Belt Company “C4 Belts” Launches Nationwide

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Amanda Leesburg

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Atlanta Belt Company “C4 Belts” Launches Nationwide

New Eco-Friendly, Versatile Belts Teach Consumers to Give Back

ATLANTA – In just seven months, C4 Belts (www.c4belts.com) has become one of the most sought after fashion accessories in America - causing a complete revolution in the belt industry.  The belts, the invention of four frustrated but creative twenty-something friends, are so versatile you can create over 400 color combinations.  20 colors + 20 buckles = 400 possible combinations.  The belts, created for both men and women, can be custom fit to any size, are waterproof and feature two strong social responsibility components:  C4 Belts are fully recyclable and each customer votes for one of four charities to support at the end of each purchase.

Currently in over 275 stores nationwide, C4 means “Choose your Color. Choose your Cause.” It’s a bit of a radical, new idea but one where individualism in style and elevated social consciousness unite.

Four American friends, led by Jason Tanenbaum and Robbie Hart, discouraged by the recession but anxious to put their college Chinese classes to good use, set out for Shanghai in 2010.  Happy to discover a new culture, they found they could find great watches, shoes and other clothing to make fashion statements, but were all commonly frustrated by one thing:  their boring, leather belts.  Leather was ruined by rain. Leather stretched if a bigger friend “borrowed” it. And worst of all, leather reminded them of their parents. They knew their watches never stretched and were waterproof. Why couldn't a belt be created from the same material?

It turns out this recyclable material, known as thermoplastic elastomer (TPE plastic), is the same stuff used to make medical devices like catheters and the tread in snowmobile tracks.  The friends knew TPE would never stretch, would be waterproof and eco-friendly, and it sure wouldn't be something their parents would wear.  Two months and much talking, sketching, arguing and erasing later, the C4 concept was born.  Add in social responsibility and the concept is truly something radically different from any belt line on the market today. 

C4 supports four charities and customers “vote” at the end of each purchase for which organization their purchase will benefit.  Current charity partners include: The Boys and Girls Clubs of America, The Human Rights Campaign, Project Kaisei and Kiva. 

C4 belts retail for $25.  For more information, please visit: www.c4belts.com

About C4 Belts, Inc.

C4 belts unite individual style and elevated social consciousness.  The invention of three twenty-something entrepreneurs, the national line of belts are fully recyclable, waterproof, can be custom to fit any size and come in over 400 color combinations.  20 colors + 20 buckles = 400 possible combinations.  C4 stands for “Choose your Color. Choose your Cause” and supports four charities where customers vote at the end of each purchase for which organization their purchase will benefit.  Currently available in over 275 stores, the company is headquartered in Sandy Springs, Georgia.  Visit the website for retail locations and WE:R:C4, which showcases real customers and fans in action: www.c4belts.com.